A little known method to increase the relevancy of AdSense's ads on your site without modifying your content visually is by forcing AdSense to focus on or ignoring certain sections. This is called "section targeting."

Section targeting allows you to suggest sections of your text and HTML content that you'd like Google AdSense to emphasize or downplay when matching ads to your site's content. By providing Google AdSense with your suggestions, you can assist Google AdSense in improving your ad targeting. Although implementation is easy, I recommend that only those familiar with HTML attempt to implement section targeting.

To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:




You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:


With these tags added to your HTML code, your final code may look like the following:

First html until tags body

Irrelevant text here



This is the most important content of your webpage. You prefer Ads being shown related to this content.



Other irrelevant or low-paying keyword-content here

End of html tags

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that Google AdSense can't guarantee results, and that it may take up to 2 weeks before Google's crawlers take any changes you've made to your site into account.

In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or Public Service Ads. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against Google AdSense's program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

So the bottom line is to use section targeting wisely. This means you do not wrap a single sentence or even a medium-sized paragraph in section targeting tags.

One real-life example that I've used myself in the past is ignoring menus. NOTE that Google AdSense ignoring your menus does NOT mean Google's Crawler will so no worries there. I had a menu section with links to articles on a huge variety of topics. Most topics were totally unrelated to the specific page / article. Since I wanted ads to be relevant to the currently viewed article, I wrapped my menu in ignore tags and wrapped my article in ad_section targeting tags. After a few weeks, my Google AdSense ads did become much more relevant and I didn't see the random ads that were related to the topics in my menu anymore!

By Jos Jongejan

About The Author

Jos Jongejan is an experienced AdSense publisher and has recently released a new product called "Ad Boost Wizard" that has helped hundreds of people double their AdSense income in 15 minutes. You can learn all about it, read testimonials, watch the product in action, and watch a demonstration video at http://www.adboostwizard.com/

If you are just starting online with your first website, you have quite a learning curve in front of you. I know that your learning curve is still long, because I have been making money online for years, and I am still learning new stuff everyday.

Every year, more people are coming online. And every year, people struggle to figure out how to tap into the economic engine powered by the Internet. The one thing that newcomers to the Internet frequently fail to realize is that those of us, who are making the most money online, spent years learning our trades.

The good news is that Internet newcomers have one major advantage that my mentors and myself did not have when we started our online enterprises. The newcomers have people like us who are willing to teach others what they have learned.

First And Most Important Lesson To Learn

There are three kinds of commercial websites on the Internet: product/service merchants, advertising providers, and non-profit websites.

Now, the Red Cross and the United Way are non-profit websites by choice and mission. But, the majority of non-profit websites on the Internet were designed to be for-profit websites, but the website owner will have been lucky to have earned enough to pay their web hosting costs.

By the end of this article, I hope that I will have provided you enough information to be able to turn any non-profit website into a profit generating machine.

Merchants sell services. They also sell products made by others or themselves. Some merchants produce their own informational books and e-books, on a wide variety of topics.

Many people make the mistake of assuming that they do not know anything of value that other people would want to know. But, that just isn't true. Call me an optimist if you will, but I believe everyone knows something that other people would be willing to pay a certain amount of money to learn.

Ii is a fact that some of the smartest online entrepreneurs I know make a lot of money by writing and selling books and e-books, on topics ranging from cryptograms (http://www.cryptogramsbylouise.com/), to how-to cure acid reflux (http://www.refluxgoneforever.com/), to finding the hero within (http://www.herosoul.com/), to how to be more successful with an online business.

I have bought many e-books and I have to say that some were better than others, but all of them helped me to learn what I needed to know in order to be successful with whatever endeavor I was undertaking.

Advertising Providers build websites with the intent of attracting a huge and loyal audience, so that advertisers will consider their website to be a good place to spend their advertising dollars.

In those dark days before Google Adsense (http://adsense.Google.com) and Yahoo's Publisher Network (http://publisher.yahoo.com/), we little guys were just tough out-of-luck if we wanted to sell our advertising space through a larger network of advertisers.

I remember having a website that was finally serving one thousand unique page views per day, or 30,000 page views per month. I remember thinking that it was time for me to see whom I could sell advertising space. So, I started doing my research.

I looked at one advertising network, and then another, and another. Without fail, most advertising networks required one million page views per month in order for a website to participate in their network. I was just poop out of luck.

So, I started advertising space on my site to my visitors. I sold some advertising, but I did not make a living doing it. The main issue here is that the people on my site are looking to learn about travel and other things, and advertisers generally spend their time on sites learning about doing business online.

Then in 2003, it all changed with the rollout of Google Adsense. Suddenly, all I needed to do was to apply to participate in Google's program. On approval, I could add one little piece of javascript code to my website, and I could start earning money from Google immediately, by making their client's advertising available on my own website.

Finally, my information website had a method for earning money that did not require for me to spend all of my waking hours chasing one sale after another.

Some Background

When I started my first online business, I had set up an Yahoo store (http://www.yahoo.com). I did very well with it, but after a couple years, I realized that I did not want to keep doing the same thing for the rest of my life.

Three rooms of my home were committed to storing merchandise that I was buying for resale. When I made a product purchase, I had to take photos and then sit down to my computer, upload the image and make an appropriate product description. Then I had to spend all of my spare time, making new listings at Yahoo and running to the post office to ship the merchandise I had sold.

One day I realized that the reason I had started my business is to provide my family a better standard of living. I had accomplished that goal, at the cost of time with my family. I was literally working from the moment I got out of bed, until I collapsed into my bed at the end of the day.

After parting ways with Yahoo, I researched other profit models and settled on a membership site. In order to be successful with a membership website, one must be willing and able to add new good quality content to the website at least three or four times per week. That is a job in itself.

While my membership site did well monetarily, I found myself in a position similar to when I had my Yahoo store. I was spending all of my spare time with my business and not my family.

Finally, I Wrapped My Head Around The Solution

What I needed for myself was a website where I could sell other people's products and services, then let the other person handle the entire process of collecting the money and delivering the product or service. I needed to build my business in such a way that I could build my website, when I wanted to invest the time, and I could collect my checks at the end of the month.

The advertising website is the best kind of site to have when your goals are the same as mine.

So, I embarked on building a website that had information on a wide variety of topics.

Three years after I started my current website, Google launched their Adsense program. I applied to Google's Adsense program and was accepted within just a few days. I then applied my Google Adsense code to my website.

Over the years, I have been building links to my website so that people could find me. The articles and directory links have produced good traffic results for me on a consistent basis, since I started the process of building them.

The Next Lesson Can Literally Double And Triple Your Income

When you undertake to design a website that will host advertising, don't be shy about it!

• Don't stick your advertising in a corner somewhere; • Don't design your advertising to look like something other than an advertisement; • Don't be afraid to test your advertising placement; • Don't be afraid to tell people that they can buy advertising on your website; • Don't be afraid to charge good money to advertisers to have a placement on your website.

Don't be afraid and don't be shy. Your reason for putting advertising on your website is to give YOU a way to make money from your work. But, in order to keep your advertisers happy, you need to make sure that they get a good return for their investment.

When you can help your advertisers make money, then you will by extension earn money from your website. It is a beautiful concept; when I help put money in my advertiser's pockets, they put money in my pocket.

Specific Tips To Maximize Your Advertising Click-Through Rates (CTRs)

The default link color on the Internet is blue; so make the links in your advertising blue.

The default text color on the Internet is black; so make the text in your advertisement black or whatever color is the default text color on your website.

Make your advertisement block stand out from the rest of the content on the page. Putting your ads directly in your visitor's face is good. Within a text block, I have found the 300x250 to be the most effective ad block size. To see an example of the 300x250 text block in action, view my blog here: http://www.clintondouglasiv.com

Other ad block sizes that we have seen good results include: the 728x90 leaderboard, 468x60 banner, and the160x600 wide skyscraper.

Be The Next Advertising Success Story

I advised a friend of mine to make these kinds of changes on his own website. He already had great traffic, but he was not making as much money as I thought he should be making.

On my suggestion, he changed his Google ads from the bottom of his left sidebar to the main part of his pages. He told me that his CTR increased from 0.8% to 2.4%. I told him to change his ads from the 468x15 link unit to the 468x60 banner ad. He told me that his CTR increased from 2.4% to 4.7%. Then I told him to change his links from black to blue. Within just a few weeks, he reported back to me that his click-through rates jumped again, this time from 4.7% to 7.8%. He even reported that on some individual days, his new layout generated as high as 11.4% CTRs.

On my friend's website, his CTR jumped from 0.8% where it had been for a couple years, since he started using Google Adsense, to 7.8% on average. While most webmasters will see an average increase of two- to three-times, my friend has experienced a nearly tenfold (+9.75%) increase in his advertising revenue through that website.

What could you do with ten times more advertising revenue from your website? You will never know until you implement these kinds of changes on your website to increase your own advertising revenue.

By Clinton Douglas IV

Google AdSense is a powerful program, but it is important to plan carefully when implementing an online advertising strategy. This article tells you “How To Increase Your Google AdSense Earnings”.

To many beginning website owners, the Google AdSense program can seem like a program for free money, but in fact earning money from hosting ads take planning, patience, and lots of hard work. While it is possible to earn a very good living from hosting AdSense ads, the truth is that most people do not use the program to its maximum potential. What separates those few top earners from all the rest is knowledge, and it is important to gather plenty of information to improve your Google Adsense earnings.

If webmasters want to monetize their websites, the great way to do it is through Google Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Google Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Google Adsense earnings.

1. Concentrating on one format of Google Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format has the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Google Adsense ads but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your Google Adsense ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, this will result to more clicks from people visiting your site.

3. Remove the Google Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Google Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Google Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Google Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Google Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Google Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Google Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every click through that visitors make is a point for you so make every click count by making your Google Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

By Daniel Bell

About The Author

Daniel Bell is the webmaster of http://www.manomanju.com - a site dedicated to provide valuable information about Home Based Business . You can publish this article on your site or newsletter if the authors byline is included and all links are hyperlinked.

When I first made a “real website” by buying my own domain (Blogging the Internet), I started to tinker with various content management programs to build my site, and later learned that blogging is the easiest way. Now I’m sticking to it.

But at first I was one of the million newbie webmasters who are lured to the “get rich quick” paranoia” that abound in the internet and also tried my best looking for internet programs that will take me to that paranoia. I was utilizing various pre-hosted sites (my favorite is Freehostia in doing the test-and-try website building trying to find my own niche on the cyberspace and the same time hoping that I will earn somehow through it.

I joined pay per click programs (PPC) where you click banner and text ads and then pay you cents and worse joined a High-Yield Investment Program (HYIP) and was cheated. I lost a couple of dollars joining the site and I swear to myself that I will not join one again.

My frustration is getting worse when I also joined affiliate programs such as Commission Junction, Linkshare and SFI and expected to earn but to avail. These site as good in their own way but my skills in affiliate marketing is very poor and my highest earnings was about $20.40 from CJ when I used my own affiliate link to purchase my own domain.

I share some dilemma with people who say that “internet income is just a false dream”.

I am not a risk-taker especially on the internet. The last thing that I will want myself is to be a victim of internet fraud and loss my hard-earned money and like most cybercitizens I want money and if possible free from the internet.

Then I meet the leader of contextual advertising – AdSense.

AdSense program is 100% free and I have applied to it the moment I wonder why most sites I have visit has that ads powered by AdSense. I applied four times, three times rejected and finally allowed to post ads to my sites using their script code. It took me quite awhile to be able to put AdSense ads in my site considering that I am still learning how to make a site and my knowledge about PHP and HTML is limited.

Since I decided to focus on having a blog, I tried to invest an ad placement on my blog placement, having that trial and error process on making a good and professional looking blog and took a longer time finding a suitable Adsense Friendly template (I’m using Wordpress).

Adsense, like any other contextual advertising program uses your blog content and keywords to place related and suitable ads on your site in a way not to confuse your readers of what is your site all about and irritated for placing blatant advertising banners. The ads put by Adsense have a better chance to be click and earn money from it.

Though Adsense doesn’t allow you to select what ads will appear in your site, you can still exclude ads from your direct competitors (sites that have the same topic or products that you have).

How Adsense know what Ads are to place in your site?

Google uses bots (Google bots), an engine that regularly visits your pages and read your site content, keywords, structure and formatting of pages, language you use and tell Adsense to display ads related to what it sees. The bot also tells AdSense what IP address you use (your location) to display related ads near your region.

The longer that your site is up, the more the bot will access your site and later a tighter match f ads related to your blog will show up. Google bot mostly uses keywords as its tip to Google, so there is a need to use proper keywords on your post because for some reason Adsense prefers post with less picture and larger or bold text in zeroing the subject of your blog.

However, be careful in suing too many keywords. You may make Google Bot understands more quickly your site content but at the same time distracts your readers. A good post that is informative will surely attract readers and make them come back to your site, but you will, but using irrelevant and annoying keywords will drive them away from your site and instead look for other blog that is more useful to your read. Losing a visitor will also results to loss of your Adsense earnings.

Treat your readers by giving them useful information, and not to make them feel that you are just using your blog to make money. There’s nothing wrong in pleasing Googlebot and your readers at the same time. Why not hit the two birds with one big stone?

It will be a great help that your keyword is also your title and use them on your post as well. Ex. You write about computers, make sure it is in the title and repeated in the post so that tightly match of ads will also show thus having a high click through rate from your readers.

Try not to copy content from free sites. You will not only lose your credibility as a blogger, worse risking to be accuse of plagiarism and also getting Google irritated with splogs (short for spam blogs) post. Splogs is very dangerous because it may results to the termination of your account.

Anyway who advertise to your blogs?

Google has a program called Adwords, where business or site owners like you pay to advertise their product and services and also to drive real traffic to their websites.

These guys are bidding on a certain keywords related to their site content and pays some amount depending on the keywords popularity. They post their ads on Adwords and then it is being shown in Adsense.

By Ernan Baldomero

About The Author

Ernan Baldomero is the owner of Blogging the Internet (http://www.ernanbaldomero.com). Check out his blog for newbie tips on blogging and other stuffs about the internet.

Owning an AdSense Google site is a great way to make money. To create an AdSense site, all that is required is to have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you have your site up and running, the google AdSense ads will be targeted to your content.

Therefore, those surfing for your content will come in, read your articles, and have a high chance of being interested in the targeted ads. You will get paid every time someone clicks an ad. Provided you have optimize your site to maximize AdSense clickthroughs!

Let's look at seven ways for creating AdSense websites that make money.

1. Keyword Density

Prior to placing your ads on your site, be sure your keyword density is good. You certainly want the right kinds of ads to show up on your website. A free way to check what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.

If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of niche bot.

2. Relevant

As informed ads will be based on your keywords, but they will also be based on your content as well. You certainly want your keywords and your content to match as much as possible.

3. Write frequently

The more information you have the better your website. Why? Because more content means more visitors will come visit your site. Many people recommend that you write a new article every day because no one wants to come back to your site to find the same old messages!

4. Select The Right Format

AdSense allows you to choose many special ad formats. Study has revealed that wider ads are more successful. The top three formats are:

" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper

Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.

5. Color Counts

You have the choice to generate a Google AdSense ad in several color of your choice. The greatest thing to do is to create your ad combine well with your site color scheme. You must make the border color and the background color the same color as your web site. You will want your text color to either be black or similar the color of your main content.

When selecting your Google AdSense ads it is suggested to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perform better than ads within borders with background color.


6. Position Counts, as well

It is well acknowledged that visitors to a website look into the site to determine if it is worth reading. You certainly would like them to see and scan your AdSense ads. Hence, the best place to place them is in the top left part of your web page or directly under your headlines.

7. Add to The Number

AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the likelihood of earning money.

Keep these seven sure ways in mind when creating your AdSense site and you will find that your click through rates increases, thus increasing your money making prospective.

By Ivonson Kwee

About The Author

Ivonson Kwee is an internet marketers who learn to earn a living through internet marketing.Interest in wordpress seo and adsense. Visit here http://www.ivonson.com

Imagine... being paid checks by the largest and most popular search engine, simply for displaying a few ads on your website for FREE?

Well, this is exactly what the Google Adsense program is all about! And when you think about it, it's a revolutionary way of earning yourself a useful online side income. But let's back up a bit...

In the past, many webmasters displayed ads from various companies, via pop-ups, banners, pop-ins and pop-unders. However, visitors to these sites soon got tired of these advertising methods - I mean, who'd like to go to a website where they'd have to close pop-up windows every other minute? This resulted in a dramatic loss of traffic, and in turn made many webmasters to lose profits.

That's when Google announced a novel program – Google Adsense. Instead of having to use banners and pop-ups to advertise companies and gain a commission, website publishers could now earn a decent profit by displaying unobtrusive text ads on the content pages of their website. Since the ads displayed were often directly related to what your visitors are looking for on your site, you had a way to both monetize and subtly enhance your web content.

One of the main reasons for its popularity, is the fact that the Google Adsense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching, it has quickly become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that non-relevant ads no longer show up on your site.

Google Adsense also gives you the option to be selective about the type of ads you wish to display. This helps you direct your visitors towards certain type of products and avoid non-relevant or competitor ads. To make it possible for everyone to integrate Adsense into their sites, the program offers a wide variety of settings that allow you to alter the ads' size and appearance.

Google offers their Adsense program to just about all website owners. After signing up for the program, you'll receive an HTML/ XML code to paste on all of your web pages. Then, Google will dynamically generate ads that are relevant to your web content. Whenever a visitor clicks on one of the Adsense ads on your site, Google credits your account with a percentage of money that was paid by the advertiser for that ad.

To sign up for this terrific program, hop over to http://www.google.com/adsense It's super easy to set up - just a few clicks of your mouse and you're ready to go! Once you start displaying targeted Google Adsense ads on your website, you can expect to generate a sizable income depending on the traffic flow to your site and how many visitors actually click on the ads.

By Lewis Low

About The Author

Lewis Low is the founding editor of OnlineBizPromo.com For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.OnlineBizPromo.com

Google AdSense has been revolutionary in terms of providing a way for webmasters to earn revenue from their web sites, particularly for smaller businesses. But are there any good alternatives to Google AdSense?

It is not usually a good idea to put all your eggs in one basket, so you should identify several alternatives. By doing this you may even discover an alternative that is more lucrative for your site, and at the very least you will be prepared in case something happens to AdSense.

Let’s look at some of the best alternatives to Google AdSense advertisements on your web site.

Chitika

Instead of displaying the same old advertising units with text and image ads, Chitika provide active boxes that show targeted products from various manufacturers. Chitika boxes can even show an ad box containing a product alongside several competitors’ products.

Yahoo! Publisher Network

At the time of writing this Yahoo! Publisher Network is still in Beta mode but once it is fully released it should be a viable alternative to Google AdSense. As with AdSense you can provide your web visitors with contextual ads. Yahoo conveniently offers four ways to receive payment including PayPal. That will be welcomed by many international webmasters who grow old while waiting for US checks to arrive and then get cleared through their banks.

Sell Advertising Spots

This is a traditional alternative, but it is still a good one. If you have a strong customer base you should be able to find advertisers to purchase advertising spots on your web site. You can sell spots by the month and offer a discounted option for six and twelve months.

Write Affiliate Advertisements

If you don’t want to spend time trying to attract traditional advertisers you can make your own ads for affiliate products. Check out the thousands of products at ClickBank or Commission Junction. Select several products that closely match your visitors’ interests. Now write affiliate ads, or use image ads with your own affiliate link.

CBprosense

If you don’t want to manually write your own affiliate ads for ClickBank products then you could consider automating the process with CBprosense. It is a tool that will spider your site, analyze its content and then deliver a list of relevant links to the best performing products in the ClickBank marketplace.

These are five of the best alternatives to Google AdSense advertising. There are many more and several that promise to deliver contextual ads. However I suggest that whenever you are considering an alternative that promises contextual ads, do a quick check through your favorite search engine or webmaster forum to see if anyone is actually making any revenue by using their service. It is one thing to promise the technology, and another altogether to have sufficient advertisers to constantly deliver appropriate ads to your site.

By Daniel Moro

About The Author

Daniel Moro has been successfully building online businesses for ten years. Get more information on these Google AdSense alternatives and download a free report on '10 Remarkably Effective Traffic Building Techniques' at http://www.DanielMoro.com/AdsenseAlternatives.htm